Exposure to the market
Internet and Websites
Over 80% of buyers use the internet when looking for a property. So you need to be sure that your property is found and promoted - quickly and easily. An agent might have a great website and that is fine, but do they subscribe to the most effective property portals? Because this is how buyers are directed to your property when they search using the search engines such as Google etc. Four of the UK's market leading sites are Rightmove, Primelocation, Propertyfinder and Guildproperty. Good agents list their clients property on one of these, but very few list on all, as we do.
Local and National Press
Make sure that you select an agent who advertises properties similar to yours in the local press. Chances are that they will already have a large pool of qualified buyers who have enquired about similar homes to yours. Although internet is fast becoming the primary route to search for a property newspapers should not be overlooked. An agent that has a strong focus upon a specific geographical area is far more likely to capture more enquiries than an agent that is diluted across the country. We consistently advertise within the following publications.....
Accelerated Marketing
The marketing strategy for your home is essential in securing the right interest. A campaign targeted at the wrong market of buyers will result in viewings that produce low offers from half hearted buyers. Make sure that your agent creates a campaign tailored around the style of the property that will push the hot buttons of your target audience.
Opening Hours
We are open 7 days a week until late weekdays for your convenience. This also means our dedicated staff can contact buyers when they are more likely to be at home, in the evenings and at the weekends. It stands to reason that buyers are most active at weekends, so why instruct an agent who is closed - just when you need them to be open. Our core business offices are open to the public until 18.30 in the evening on weekdays.
For Sale Sign
Our eye catching For Sale Signs will help to generate enquiries from buyers that are specifically looking in your area. We can promote certain features of your property via separate slips and specify viewing arrangements. It is also important to gauge the performance of an agent within a market place and a great way to do this is with the number of sold signs they currently have erected. How many can you see within your vicinity?
